I think a lot of the points are great but when we talk about super successful, I can think of some great startups that grew organically but also a lot of operat

I think a lot of the points are great but when we talk about super successful, I can think of some great startups that grew organically but also a lot of operationally efficient companies that knew how to build businesses at scale with a combination of organic growth, massive marketing, and smart PR. For example, one of Google's largest advertisers in spend is Booking.com (owned by Priceline). They have built an efficient machine that can acquire users/customers in an efficient manner and in the process capture 48% market share of online hotel bookings in Europe and help make Priceline a $60B market cap company.