A friend of mine was part of the team that made the decision for UHC to participate in AT&T's new sponsored data program. When I found this out, I tried to poi

A friend of mine was part of the team that made the decision for UHC to participate in AT&T's new sponsored data program. When I found this out, I tried to point out the broader implications of a shift towards pay-to-play, but had trouble getting past the narrow vision of "but we just want to get our content out to people that can't pay for mobile bandwidth". Just wanted to say thanks for this article for demonstrating what some of the implications are of a shift to a pay-to-play model. Non-techies really seem to struggle to get their heads around what happens to the entire ecosystem if net neutrality dies, and articles like this are helpful for making the consequences clearer.