The digital native myth AND the myth that people only click ads by mistake both need to end. Sometimes people use Google with buying intent, and the ads are the

The digital native myth AND the myth that people only click ads by mistake both need to end. Sometimes people use Google with buying intent, and the ads are the best and most appropriate result returned. If anything younger users are likely to see ads as a valid part of the Internet and not as a corruption of the old web they used to know, unlike grizzled fogies like us.