8 ms·

FarmLogs Raises $4M Series A To Further Advance Farming Into The Age of Apps

119 points by vollmarj 13y ago

bitsweet 13y ago
Congrats Jesse, Brad, and team!
jonlucc 13y ago
I think this is such a neat business. The farmers I've met are fairly savvy business-people and will probably be very happy to have better information about their business in a way that Quickbooks and Excel can't easily provide.
tohann 13y ago
Wow, huuuuge congrats to FarmLogs! This should be a very exciting year for you guys!
ajju 13y ago
5% of farms in the U.S. are using Farmlogs! That's insane! Congratulations to two of the nicest founders I have met and their team :)
- vollmarj 13y ago
  Thanks!
- thematt 13y ago
  Absolutely impressive. I'm an investor in an agricultural (non-software) startup and what people may not appreciate is the sales process required to make in-roads in this industry. Farmers can be very skeptical (rightly so) about anything that may disrupt their ability to yield crop. It can also be a very high-touch industry in which you need to give face time to your end users. The corollary to this is that once you've proven yourself -- your competition has a deep moat to overcome to take you out.
  - conorclearshot 13y ago
    Would you have interest in a tractor drawn, in-field mobile hemp decorticator that is being developed by Canfiber in BC?
mangoman 13y ago
Congrats to Jesse and Brad and the rest of FarmLogs!
danso 13y ago
Congrats, and a great pursuit that may not be SnapChat famous, but may have an easier and much needed value proposition. Modern farm machinery is pretty-well wired, but it's also believable that the systems to organize and make use of such data could be improved. Modern combines are fun to ride around in...like a truck, except relatively safe to watch movies while driving given the speeds involved.
- conorclearshot 13y ago
  Identifying and creating efficiency in agriculture is one of the backbones of civilization :)
uptown 13y ago
One thing I've seen before, but never quite understood, is how a company like this can exist, but have a position for "Lead Engineer" open on their jobs page. Is it usually the case that their previous lead engineer moved onto something else, or that they bootstrapped a functional version until this point, and now they need someone with more experience leading a team?
- vollmarj 13y ago
  It is simply that our CTO is mature enough to recognize that process and engineering management isn't his strong suit and that he needs to be able to double down on architecture. A great lead engineer will help stay efficient as we add more amazing people to the team. We already have really great hackers on the team and are looking to add more.
  - uptown 13y ago
    Gotcha. Didn't intend for my question to come across as critical (if it did). Think I first read about you guys from Inc. Seems like you're positioned to accomplish really great things. Thanks for your response, and congratulations on the new funding.
  - jaegerpicker 13y ago
    I remember speaking with you guys about a position, when I was last looking. Even though it didn't quite work out I remember you guys seeming like a really great group of guys. Congrats on the success. For anyone looking, it was mostly me looking to move to a different state than they were located in. All in all seemed like a great place to work. :)
timlin 13y ago
I live on a small farm and know quite a few farmers socially. The 5% number seems hard to believe. According to Wikipedia[1], there were 2.2 million farms in 2007. Since the number of farms is decreasing (land development, consolidation, etc), let's say today there are only 2 million. At 5%, that's 100k farms on FarmLogs. That's impressive. I wonder how many of them are paying customers? Especially given that most farmers I know are older (think Baby Boomer age) and are barely competent using the Internet never mind an app/SAAS like this. 1 - https://en.wikipedia.org/wiki/Agriculture_in_the_United_States https://en.wikipedia.org/wiki/Agriculture_in_the_United_Stat...
- AJ007 13y ago
  It says 5% of "farms" ; is that farmers, farms, farm hands? The farming automation stuff happening now is fascinating. I saw a piece on Bloomberg or somewhere similar that had old farmers just sitting in a room monitoring their equipment on computers. Edit: another note in terms of "old" people using computers -- the guys that are in their 70s now were in their late 30s and 40s when the IBM PC was released in 1981. I think the abilities of the 65+ market are under estimated both by younger people and the older people themselves. Modern interfaces just tend to be designed very poorly for people who poorer eye sight, hearing, and so on.
  - randomdata 13y ago
    > the guys that are in their 70s now were in their late 30s and 40s when the IBM PC was released in 1981. And they were using them back then then too. Growing up in the early 80s on a farm, I don't remember any farming families that didn't have a computer in the home. It was an essential tool.
- protomyth 13y ago
  You must know a different crowd of farmers than I do. The ones I know understand tech and are using it[1]. GPS and custom spreadsheets are the basics. 1) the ones who didn't aren't farming anymore
- rmason 13y ago
  The number of farmers is essentially meaningless because of the way the USDA counts who is a farmer. Anyone with sales of over $1000 per year is considered a farmer and that is how they get the 2 million farmers number. http://www.ers.usda.gov/topics/farm-economy/farm-household-well-being/glossary.aspx#.UtbSeZ6wI7s http://www.ers.usda.gov/topics/farm-economy/farm-household-w... What is more meaningful is to look at farms with sales of $250,000 per year or more. They're 9% of farms but account for 80% of sales. There are roughly 125,000 farms in this group.
infecto 13y ago
Congrats Jesse and team! Great group of guys.
protomyth 13y ago
The article has a bit of an error when saying current offerings all require PCs. Some of the big companies in Ag have serious websites that do not require PCs that help track finances, crops, fields, and even let farmers sign contracts on the web.
- bdavisx 13y ago
  It might just be some poor editing, I think they are talking about the leading large farm software, which I believe is this: http://www.fbssystems.com/ http://www.fbssystems.com/ - written in VB.net and Windows based.
  - protomyth 13y ago
    I'm more inclined to think its poor research and I will bet that the reporter did not try to contact the big ag companies to find out about competing offerings.
minimax 13y ago
I wonder how much the Climate Corporation acquisition did to boost investor interest in ag tech startups? Also glad to see success from a Midwestern startup. Congratulations FarmLogs!
mjhea0 13y ago
Congrats, Jessie! :)
ajaymehta 13y ago
Big congrats, guys! :)
fudged71 13y ago
It seems a bit like you're doing to farming what PetroFeed is doing to Oil & Gas. Great work!
gaius 13y ago
The ironic thing is if they had written FarmVille, they'd have raised $4Bn. VC priorities are crazy.
hoi 13y ago
Sounds very similar to Nokia Life Tools which launched in India back in 2009 - http://en.wikipedia.org/wiki/Nokia_Life_Tools http://en.wikipedia.org/wiki/Nokia_Life_Tools "The agricultural part of the service consists of localized information including weather conditions, advice about crop cycles, general tips and techniques, as well as market prices for crops. Farmers in the pilot scheme said getting daily prices on their phones reduced their dependency on agents for basic information, enabling them to negotiate with greater confidence."
muxxa 13y ago
From a tech savvy farmer friend: > Yep it is USA only but it's interesting. Especially the market watch on grain price. Farmers never have a notion what the worldwide price for barley is even thou they sell it. > Also the farm log on field performance is something that would work on a smaller irish scale. > There would be a definite appetite for something like that. I don't understand why apps such as this are limited to US only? There are plenty of early adopters in the rest of the world.

119 points by vollmarj 13y ago

Congrats Jesse, Brad, and team!

I think this is such a neat business. The farmers I've met are fairly savvy business-people and will probably be very happy to have better information about their business in a way that Quickbooks and Excel can't easily provide.

tohann 13y ago

Wow, huuuuge congrats to FarmLogs! This should be a very exciting year for you guys!

ajju 13y ago

5% of farms in the U.S. are using Farmlogs! That's insane! Congratulations to two of the nicest founders I have met and their team :)

vollmarj 13y ago
Thanks!
thematt 13y ago
Absolutely impressive. I'm an investor in an agricultural (non-software) startup and what people may not appreciate is the sales process required to make in-roads in this industry. Farmers can be very skeptical (rightly so) about anything that may disrupt their ability to yield crop. It can also be a very high-touch industry in which you need to give face time to your end users. The corollary to this is that once you've proven yourself -- your competition has a deep moat to overcome to take you out.
- conorclearshot 13y ago
  Would you have interest in a tractor drawn, in-field mobile hemp decorticator that is being developed by Canfiber in BC?

mangoman 13y ago

Congrats to Jesse and Brad and the rest of FarmLogs!

danso 13y ago

Congrats, and a great pursuit that may not be SnapChat famous, but may have an easier and much needed value proposition. Modern farm machinery is pretty-well wired, but it's also believable that the systems to organize and make use of such data could be improved. Modern combines are fun to ride around in...like a truck, except relatively safe to watch movies while driving given the speeds involved.

conorclearshot 13y ago
Identifying and creating efficiency in agriculture is one of the backbones of civilization :)

uptown 13y ago

One thing I've seen before, but never quite understood, is how a company like this can exist, but have a position for "Lead Engineer" open on their jobs page. Is it usually the case that their previous lead engineer moved onto something else, or that they bootstrapped a functional version until this point, and now they need someone with more experience leading a team?

vollmarj 13y ago
It is simply that our CTO is mature enough to recognize that process and engineering management isn't his strong suit and that he needs to be able to double down on architecture. A great lead engineer will help stay efficient as we add more amazing people to the team. We already have really great hackers on the team and are looking to add more.
- uptown 13y ago
  Gotcha. Didn't intend for my question to come across as critical (if it did). Think I first read about you guys from Inc. Seems like you're positioned to accomplish really great things. Thanks for your response, and congratulations on the new funding.
- jaegerpicker 13y ago
  I remember speaking with you guys about a position, when I was last looking. Even though it didn't quite work out I remember you guys seeming like a really great group of guys. Congrats on the success. For anyone looking, it was mostly me looking to move to a different state than they were located in. All in all seemed like a great place to work. :)

timlin 13y ago

I live on a small farm and know quite a few farmers socially. The 5% number seems hard to believe. According to Wikipedia[1], there were 2.2 million farms in 2007. Since the number of farms is decreasing (land development, consolidation, etc), let's say today there are only 2 million. At 5%, that's 100k farms on FarmLogs. That's impressive. I wonder how many of them are paying customers? Especially given that most farmers I know are older (think Baby Boomer age) and are barely competent using the Internet never mind an app/SAAS like this. 1 - https://en.wikipedia.org/wiki/Agriculture_in_the_United_States https://en.wikipedia.org/wiki/Agriculture_in_the_United_Stat...

AJ007 13y ago
It says 5% of "farms" ; is that farmers, farms, farm hands? The farming automation stuff happening now is fascinating. I saw a piece on Bloomberg or somewhere similar that had old farmers just sitting in a room monitoring their equipment on computers. Edit: another note in terms of "old" people using computers -- the guys that are in their 70s now were in their late 30s and 40s when the IBM PC was released in 1981. I think the abilities of the 65+ market are under estimated both by younger people and the older people themselves. Modern interfaces just tend to be designed very poorly for people who poorer eye sight, hearing, and so on.
- randomdata 13y ago
  > the guys that are in their 70s now were in their late 30s and 40s when the IBM PC was released in 1981. And they were using them back then then too. Growing up in the early 80s on a farm, I don't remember any farming families that didn't have a computer in the home. It was an essential tool.
protomyth 13y ago
You must know a different crowd of farmers than I do. The ones I know understand tech and are using it[1]. GPS and custom spreadsheets are the basics. 1) the ones who didn't aren't farming anymore
rmason 13y ago
The number of farmers is essentially meaningless because of the way the USDA counts who is a farmer. Anyone with sales of over $1000 per year is considered a farmer and that is how they get the 2 million farmers number. http://www.ers.usda.gov/topics/farm-economy/farm-household-well-being/glossary.aspx#.UtbSeZ6wI7s http://www.ers.usda.gov/topics/farm-economy/farm-household-w... What is more meaningful is to look at farms with sales of $250,000 per year or more. They're 9% of farms but account for 80% of sales. There are roughly 125,000 farms in this group.

infecto 13y ago

Congrats Jesse and team! Great group of guys.

protomyth 13y ago

The article has a bit of an error when saying current offerings all require PCs. Some of the big companies in Ag have serious websites that do not require PCs that help track finances, crops, fields, and even let farmers sign contracts on the web.

bdavisx 13y ago
It might just be some poor editing, I think they are talking about the leading large farm software, which I believe is this: http://www.fbssystems.com/ http://www.fbssystems.com/ - written in VB.net and Windows based.
- protomyth 13y ago
  I'm more inclined to think its poor research and I will bet that the reporter did not try to contact the big ag companies to find out about competing offerings.

minimax 13y ago

I wonder how much the Climate Corporation acquisition did to boost investor interest in ag tech startups? Also glad to see success from a Midwestern startup. Congratulations FarmLogs!

mjhea0 13y ago

Congrats, Jessie! :)

ajaymehta 13y ago

Big congrats, guys! :)

fudged71 13y ago

It seems a bit like you're doing to farming what PetroFeed is doing to Oil & Gas. Great work!

gaius 13y ago

The ironic thing is if they had written FarmVille, they'd have raised $4Bn. VC priorities are crazy.

hoi 13y ago

Sounds very similar to Nokia Life Tools which launched in India back in 2009 - http://en.wikipedia.org/wiki/Nokia_Life_Tools http://en.wikipedia.org/wiki/Nokia_Life_Tools "The agricultural part of the service consists of localized information including weather conditions, advice about crop cycles, general tips and techniques, as well as market prices for crops. Farmers in the pilot scheme said getting daily prices on their phones reduced their dependency on agents for basic information, enabling them to negotiate with greater confidence."

muxxa 13y ago

From a tech savvy farmer friend: > Yep it is USA only but it's interesting. Especially the market watch on grain price. Farmers never have a notion what the worldwide price for barley is even thou they sell it. > Also the farm log on field performance is something that would work on a smaller irish scale. > There would be a definite appetite for something like that. I don't understand why apps such as this are limited to US only? There are plenty of early adopters in the rest of the world.