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"A great number of Internet users today were not raised with computers; it’s fair to question how many of those clicking on Google ads falls in this group." Th

"A great number of Internet users today were not raised with computers; it’s fair to question how many of those clicking on Google ads falls in this group." This "digital native" myth has got to end. I teach young children, and they ain't the technological whiz kids like the ones portrayed in media. I could see most of them clicking a Google ad at some point in their life.

angryasian 13y ago
absolutely. I think a lot of the younger generation are so inundated with ads, that they are able to block it out with out even realizing.
drb311 13y ago
The digital native myth AND the myth that people only click ads by mistake both need to end. Sometimes people use Google with buying intent, and the ads are the best and most appropriate result returned. If anything younger users are likely to see ads as a valid part of the Internet and not as a corruption of the old web they used to know, unlike grizzled fogies like us.
RivieraKid 13y ago
Why do you think it's a myth?
- normloman 13y ago
  Observation. I've worked with hundreds of kids aged 8-16 from all different backgrounds, all part of the "digital native" generation, yet hardly any can tell the difference between a web browser and the internet. The more technically inclined ones know how to rip mp3s from youtube videos, but none have heard of bit torrent or file-locker sites. Most of them are surprised to learn that webpages are made up of computer code, and more surprised to learn that anyone can learn this code and make their own websites. Yet the parents all watch in awe as their kid swipes their tablet to play Angry Birds or Candy Crush. And then they remark "Man, kids these days. Just give them a tablet, and they're already figuring out how to use them. Guess the younger generation's just better at computers. Better than I'll ever hope to be!"

angryasian 13y ago

absolutely. I think a lot of the younger generation are so inundated with ads, that they are able to block it out with out even realizing.

drb311 13y ago

The digital native myth AND the myth that people only click ads by mistake both need to end. Sometimes people use Google with buying intent, and the ads are the best and most appropriate result returned. If anything younger users are likely to see ads as a valid part of the Internet and not as a corruption of the old web they used to know, unlike grizzled fogies like us.

RivieraKid 13y ago

Why do you think it's a myth?

normloman 13y ago
Observation. I've worked with hundreds of kids aged 8-16 from all different backgrounds, all part of the "digital native" generation, yet hardly any can tell the difference between a web browser and the internet. The more technically inclined ones know how to rip mp3s from youtube videos, but none have heard of bit torrent or file-locker sites. Most of them are surprised to learn that webpages are made up of computer code, and more surprised to learn that anyone can learn this code and make their own websites. Yet the parents all watch in awe as their kid swipes their tablet to play Angry Birds or Candy Crush. And then they remark "Man, kids these days. Just give them a tablet, and they're already figuring out how to use them. Guess the younger generation's just better at computers. Better than I'll ever hope to be!"