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Google is currently burning R&D cash at some $10 billion+ a year. This money goes towards developing things like smart glasses, self-driving cars, etc. Calling
by corresation 13y ago
Google is currently burning R&D cash at some $10 billion+ a year. This money goes towards developing things like smart glasses, self-driving cars, etc. Calling these niche products or flippantly discounting them as 20% activities misses the whole notion that Google has been diversifying, for a very large price tag, for as long as they've been Google. There is nothing at all new in this, doubly so given the much larger purchase of Motorola (which the article flippantly writes off as a panic purchase for patents. I said Motorola had 10x the revenue of Nest, when actually it has about ~28x the revenue).
Have people not seen the mainstream Nexus 7 commercials? Chromebooks are being pitched to every-person.
There are too many write ups like this that want to take a complex and shifting reality, melt it down, and then make clear delineations and pivot points. The world doesn't work like that.
- andrenotgiant 13y agoI think the point the article is making is that Google has, in the past, made lots of "little" long-shot bets, (making up the $10+ billion/yr R&D you mention.) The Nest purchase is Google pushing a LOT of chips into consumer tech.