It's for your inactive friends who want to become active. One of the things that you'll notice if you go to /r/loseit is how obsessively weight losers will mea

It's for your inactive friends who want to become active. One of the things that you'll notice if you go to /r/loseit is how obsessively weight losers will measure everything. It's a way to keep themselves focused and accountable. I can see the uses for this, just, as many people are saying, very creepy branding.