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"Blackphone is re-shaping the landscape of personal communications. Pre-ordering begins..." How is it re-shaping anything before it's started shipping?

• izolate 13y ago
  Come on, this can't be the first time you've encountered shitty marketing lingo.
• yitchelle 13y ago
  "Pre-ordering begins..." is letting folks their idea validating strategy. I wonder what the threshold is going to be, 100, 500, 1000 or more pre-ordered phones.
  • rbanffy 13y ago
    It also helps to build a list of people who have something to hide ;-)
• notdrunkatall 13y ago
  Do you even marketing, somewhat obtuse bro?
• jlgaddis 13y ago
  They should have s/re-shaping/disrupting/g if/when the referrer is HN.