4 ms·
I think it's just a (clever) part of their branding; Switzerland has long had an explicit policy of neutrality. Not a super-reputable source, but succinct: htt
by jey 13y ago
I think it's just a (clever) part of their branding; Switzerland has long had an explicit policy of neutrality.
Not a super-reputable source, but succinct: http://www.wisegeek.org/why-is-switzerland-regarded-as-a-neutral-country.htm http://www.wisegeek.org/why-is-switzerland-regarded-as-a-neu...
Official Swiss propaganda, but has more info: http://www.vbs.admin.ch/internet/vbs/en/home/documentation/publication.parsys.0008.downloadList.9934.DownloadFile.tmp/neuteebook.pdf http://www.vbs.admin.ch/internet/vbs/en/home/documentation/p...
- rodh 13y agoThere's also a strong branding presence of Swiss products in UAE and China (including some brands you'd never hear of in Switzerland itself), there seems to be a very strong association of "Swiss Made" with luxury product. I've even seen opticians advertising "Swiss Glass"(?) in Hong Kong. Thinking back to a talk by the founder of Virtu, I wouldn't be surprised if the middle and far east are key markets for this type of product.