I believe the author's analysis is relatively more sane than the general paranoia. Yes, google has tons of data on you but its primary use of that data is to tr

I believe the author's analysis is relatively more sane than the general paranoia. Yes, google has tons of data on you but its primary use of that data is to try to get you to click ads. That's how they make money off of your data. But as the author states, that business grows with increase in internet penetration. Once the number of internet users stops growing significantly, this business model stops growing too. So it is not in Google's best interests to gather more data. What will Google do with it?[1] So it makes sense that the moves they make now are about diversifying their business. So now that they have this much data, they will probably create consumer goods that make good use of this data [1] http://xkcd.com/792/ http://xkcd.com/792/