Can't speak for the UK. In the Netherlands we have Hyves instead of Facebook, Marktplaats instead of eBay, bol.com instead of Amazon, and even the most popular

Can't speak for the UK. In the Netherlands we have Hyves instead of Facebook, Marktplaats instead of eBay, bol.com instead of Amazon, and even the most popular search engine was Dutch for a long time (ilse). The problem is it's hard for these companies to enter foreign markets with such a limited base.