Much like the "panic" supposedly over Facebook at Google. Unless it isn't clear by now after Facebook's IPO, the apocalypse of social search/ads eating Google's

Much like the "panic" supposedly over Facebook at Google. Unless it isn't clear by now after Facebook's IPO, the apocalypse of social search/ads eating Google's lunch didn't materialize, and if Google has anything to worry about, it's not Facebook, but mobile's screen size and drive towards native apps hurting the web driver ad business.