Rate my E-commerce Store: HotdogNetwork.com

Hey guys, Long time reader, first time submitter. I'm not so much a coder, but more of a solutions provider for small businesses. I have a small consultancy that is my main income, but I have always wanted to operate an e-commerce store on the side. Well, I have finally got a site live but no orders!! Now the beauty in this situation is that I still have my paycheck and I'm not relying on the e-store to pay the bills. However, I have put a lot of work into customizing the store and would like to see it flourish. The store is http://hotdognetwork.com I wanted to get some feedback from the community on my site: What I could do different? What people dislike? Is cost prohibiting orders? etc, etc. I know there's no magic fix that will cause a flood of business but I thought you guys could give me some insight. And of course, any Ycombinator folks that need some networking gear will get a discount! haha Many thanks, Casey