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You mentioned in one of the comments that you get a lot of business from referrals, but don't track the number of referrals in any way. Would it make sense to h
by Cass 13y ago
You mentioned in one of the comments that you get a lot of business from referrals, but don't track the number of referrals in any way. Would it make sense to have some sort of rewards program, e.g. one month off for every customer someone refers to you? I don't expect that would do much for you in the (presumably most lucrative) enterprise space, so maybe it's not something that would make sense to spend time implementing, but I could imagine it working out quite well with e.g. owners of massage parlors.
- patio11 13y agoBidirectional referrals were a crashing failure for BCC, the one time I implemented it. I also don't like the interaction that makes my customers have with their friends, particularly not in a B2B context. (I mean, wouldn't it put an undesirable thought in the back of your head reading my stuff if you had to wonder every time you heard me say, e.g. "Twilio is the best thing since sliced bread", whether that was being tracked and compensated?) P.S. A lesson I learned early in AR's career: don't call massage therapy practices "massage parlors". That is one of a couple of word choices which massage therapists are really really touchy about: http://www.massagetherapy.com/articles/index.php/article_id/690/The-Parlor-Problem http://www.massagetherapy.com/articles/index.php/article_id/...