I think it is about the smart grid; the electric grid is supposed to adjust production of electricity to actual demand; http://en.wikipedia.org/wiki/Smart_grid

I think it is about the smart grid; the electric grid is supposed to adjust production of electricity to actual demand; http://en.wikipedia.org/wiki/Smart_grid http://en.wikipedia.org/wiki/Smart_grid http://en.wikipedia.org/wiki/TV_pickup http://en.wikipedia.org/wiki/TV_pickup Here you really need a good analytics engine that combines measurements of quadrillion sensors; (actually my gripe is that all these sensors and the networking that connects them also needs some electricity, so where are the savings?) I guess google is a big public company that has to produce constant growth figures for the stock market, they see the limits that can be squeezed out of adds, so they are looking for different markets; in corporate speak you would say 'leveraging core competences into the utilities market' You can see this diversification in other areas: once upon a time a lot of people thought that Android is about creating demand for adds, nowadays Motorola is actually supposed to sell phones.