3 ms·

> Can someone explain to me why Apple didn't acquire Nest? I'm guessing that to them, it's all or nothing: either they invent and market the product, or they'r

• snom380 13y ago
  My guess from the kind of companies they buy, is that their products really need to fit with Apples area of focus. If not, they buy the company for the talent or technology (like FingerWorks).
• rmason 13y ago
  So the only reason that they'd buy a company is if purchasing the company's technology lets them get a product to market sooner than if it were built in house? Or by doing an acqui-hire they can get a team at at the right price to fast forward a new product? So you're saying that they've become a 'not invented here' kind of company?
• iand 13y ago
  Unlikely. Siri was an acquisition for example.
• cowsandmilk 13y ago
  > Unsustainable hubris, if you ask me. Or the opposite of hubris. They want to stay focused on their product line. They're happy to put connected home products in their stores, as they've done with nest; but they recognize they are already spread thin, so they do not actually want to make products in that space. Apple's acquisitions tend to be targeted improving their existing product line, not rapid expansions into new products. I would bet Apple could make a good washer and dryer, but no one is claiming Apple is not out there courting the best washer/dryer company due to hubris.