Wouldn't another option simply be making it so that Netflix et al are in a position that they can't move forward to these new standards with their licensed stuf

Wouldn't another option simply be making it so that Netflix et al are in a position that they can't move forward to these new standards with their licensed stuff, but everyone else can? Them being the only ones left using Flash/Silverlight would probably give them a good incentive to push back on their contracts...