Everpix decision to depend on a subscription model with a service that is surrounded by (inferior) free alternatives made sense economically, but it didn't make

Everpix decision to depend on a subscription model with a service that is surrounded by (inferior) free alternatives made sense economically, but it didn't make sense financially. I can't say if they would have had more success with a free model. But in any case start ups are never a safe investment, and blocking adoption rates with a subscription fee certainly limits the appeal to a fund that has to see a potential for extremely high returns.