I think you're missing his/her point. The problem nostromo has is not proprietary formats but social networks. I think the worry is updates like "John Doe turne

I think you're missing his/her point. The problem nostromo has is not proprietary formats but social networks. I think the worry is updates like "John Doe turned the temperature in his house to 75!" (and while that fear is overstated, it's not unreasonable to not want products that can detect the presence of humans in your bedroom connected to social networks).