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Nest isn't disruptive: they don't offer an inferior product for a lower price. http://www.slate.com/articles/business/moneybox/2013/05/disrupting_disruption_a_

Nest isn't disruptive: they don't offer an inferior product for a lower price. http://www.slate.com/articles/business/moneybox/2013/05/disrupting_disruption_a_once_useful_concept_has_become_a_lame_catchphrase.html http://www.slate.com/articles/business/moneybox/2013/05/disr... They have the classic business model of a better product for a higher price. If the thermostat market had consisted entirely of Nest and then Honeywell introduced cheap, crappy thermostats, that'd be disruption.

bertil 13y ago
Well, Google might very well change the price point. I really agree with the premise of that article, with one major exception: when the real price is your attention. Internal combustion engines, iOS, can legitimately be seen as disruption: they were more expensive than their equivalent, but thosed need so much effort… Nest might be the same for domotic.