I think the added transparency in Fobo's pricing is a great feature. Ebay's recent change to a flat-rate system was horrible for occasional sellers. Until late

I think the added transparency in Fobo's pricing is a great feature. Ebay's recent change to a flat-rate system was horrible for occasional sellers. Until late 2012 or early 2013, the fee for computers and tablets was only 4% fee, making a total of 7% after Paypal. What some don't realize is that these rates are still available--for $16/month. When selling a computer or tablet for anything over $270, it's actually less costly to pay for an Ebay Store account for a month and pay a total fee of 7% + $16 rather than 13%. It's an easy option, but it's not at all obvious to those who aren't in-the-know. I'd be curious to know how many people sell computers on Ebay for >$1000 and pay the full 10% fee--I would expect it's a small number. So if you weren't familiar with Ebay but a friend gave you the tip to sell your $1000 computer with an Ebay Store, you'd end up with $64 more dollars from your sale than you would with Fobo--$914 instead of $850. I appreciate that Fobo makes understanding costs easier, but that's not very helpful when those easy-to-understand costs are still higher than the extortionate, only-paid-by-those-who-didn't-read-their-selling-options costs from Ebay. I think a more competitive pricing strategy would reflect the true base price on eBay, plus a small premium for the convenience of not having to research it. Perhaps there's justification for that level of a premium, and Ebay's choice to horribly obfuscate pricing has made it seem even more reasonable to those who aren't familiar with Ebay's pricing. However, I still don't think that makes Fobo particularly cost-competitive or a particularly good value unless the service can bring a huge audience to the auction.