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Apple wasn't a competitior to anyone in the phone industry, right until they made the iPhone and blew everyone out of the water. My point still stands.
by Systemic33 13y ago
Apple wasn't a competitior to anyone in the phone industry, right until they made the iPhone and blew everyone out of the water. My point still stands.
- Silhouette 13y agoApple didn't blow BlackBerry out of the water overnight, though. The BB phones available around the time the original iPhone hit the market were competitive. The brand was strong. They had technical innovations like a high resolution, full colour display several years before Retina iPhones arrived. Then they dropped the ball even harder than Microsoft when it came to the mobile Internet, persisting with a proprietary browser with insufficient market share and other non-standard tools for far too long. They also released some ill-timed new products that fell behind the curve, such as the Torch that still had a "normal" resolution display when everyone else was doubling up. In short, it wasn't BB continuing to churn out the same kind of products that led to their downfall because the iPhone arrived, it was them falling behind the curve and putting out inferior products for several years even after the competition had arrived and started to become established. Right now, there is no iPhone-level disruption in the end user PC operating system market, but if someone started the ball rolling this year and made their entrance to compete with Windows 9, they could be a serious competitor by the following generation if Windows 9 chokes the way Vista and Windows 8 did.