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endtwist, I have been exploring pricing options for my behavioral targeting and optimization startup (http://www.wingify.com/ http://www.wingify.com/) and was w
by paraschopra 17y ago
endtwist, I have been exploring pricing options for my behavioral targeting and optimization startup (http://www.wingify.com/ http://www.wingify.com/) and was wondering how did you arrive at this pricing. Did you test the pricing? Or did you took an idea from your competitors' pricing and upped it a little bit? I am curious because your competitors (ClickTale, CrazyEgg, etc.) have a more affordable pricing.
- endtwist 17y agoCompared with CrazyEgg and ClickTale, I think the prices are actually very affordable. CrazyEgg, while great for click analytics, does not offer scroll or form analytics. On the other hand, ClickTale does, but they price by Page Views (individual pages), not Sessions (all pages browsed by a single visitor). If you do the math (assume 2 pages/visitor @ 20,000 page views for $99/month is equal to only 10,000 sessions), ClickTale is actually more expensive. Of course, I'll have to let my potential customers decide the pricing, but I tried to choose prices that fit within the current market.
- netsp 17y agoIt might be a interesting idea options other then subscription. For example, many someone might want to use this to audit a site. You need a data collection period (maybe collect data on x visits and then stop) then access to the analysis tools. You could price that as a one off package.
- paraschopra 17y agoYou could also do A/B tests on pricing and pricing model. Like currently on Wingify, we are testing what text elicits better responses: "Free Private Beta" v/s "Exclusive Beta" or "Signup for Beta"