Oh, the ad—and, it seems, the whole publicity message of Hirai-era Sony—is a painfully obvious Apple me-too. Given the brief to deliver that "we ♥ design, too!"

Oh, the ad—and, it seems, the whole publicity message of Hirai-era Sony—is a painfully obvious Apple me-too. Given the brief to deliver that "we ♥ design, too!" message, I think the ad does a pretty good job with the materials available to it. One obvious difference between Sony and Apple is that the former is and has always been* "busy making everything". By pulling together a bunch of diverse, but fairly classy and desirable items from the Sony catalogue the ad helps to mitigate the "consumer-electronics flea market" impression. The irony is that while Sony chases the Apple halo, Apple's released a couple of ads recently that are highly defensive underneath the sugar-coating. The "Making a difference. One app at a time." videos http://www.apple.com/ios/videos/ http://www.apple.com/ios/videos/ http://www.youtube.com/watch?v=MOUfzyAEQHk http://www.youtube.com/watch?v=MOUfzyAEQHk seem intended as a rebuttal to the "lol Angry Birds" dismissal of the iOS App Store, while "Misunderstood" http://www.youtube.com/watch?v=nhwhnEe7CjE http://www.youtube.com/watch?v=nhwhnEe7CjE is a response to the moral panic about smartphone zombies (and to a lesser extent the "iOS is for consuming, not producing" criticism). * Well, since maybe the '70s at least.