I am also not very clear about what the difference is between sponsored stories and a regular "yeukhon likes foobar page" on newsfeed. According to this https:/

I am also not very clear about what the difference is between sponsored stories and a regular "yeukhon likes foobar page" on newsfeed. According to this https://www.facebook.com/video/video.php?v=10100328087082670 https://www.facebook.com/video/video.php?v=10100328087082670 they just make it more persistent so it appears on a different location and appears more regularly than a simple "Status check-in" which goes away. That's the impression I get. Doing so I can see a possible issue is endorsement. That is, I go to starbuck near Columbia and I don't need my friends to know that I was there a week later. Or I don't need Facebook to tell my friends that I like X group or X product two weeks after I have liked it. If I want to endorse my likes for real, and actually want people to hear about this great product or this great mission on FB, I would have just make a bunch of status update myself. But FB seems to think differently: let me take care of that for you. Instead of the user (me, I) doing all the selective publishing to tell my friends what a great product I think foobar is offering, FB will automate that process and put it in my friend's newsfeed and sidebar regularly when that product/group is on some ad campaign. In essence, I think FB is doing too much on behalf of the user since "endorsement" is a serious legal matter. Not entirely a bad thing. I have found some great stuff from these SS too, but I think for other people SS is not. I am not sure if this is the actual issue behind SS, but hopefully it is.