Couldn't agree more with this. Effectively, Bret is taking a single page of quotes that are used in a marketing effort in order to frame the conversation in wa

Couldn't agree more with this. Effectively, Bret is taking a single page of quotes that are used in a marketing effort in order to frame the conversation in ways that people understand. Zuck's quote, for instance, conceptually maps directly to the open job market for engineers as a perfectly valid reason to learn programming. It's pretty trite to say, just because Zuck says something about there not being enough engineers to fill the open positions, that he wants you to be a "cog in the wheel". What a horrifically poorly formed argument. The effort of moving people is one that requires incomplete, idealistic language. That's the ugly truth of marketing. Incomplete doesn't mean dishonest, but it very well may mean "intellectually hollow". And the truth is, the real intellect is in understanding what gets us to where we want to be: a place where we unlock the educational power of learning to program by convincing people to try it. <reckless> It's like convincing someone to lose weight so they'll look better, when really you're wanting to prevent them from a heart disease. </reckless>