I think that all self-publishing needs to go mainstream is a few major authors to go down that route. We used to rely on bookstores to decide which books were t

I think that all self-publishing needs to go mainstream is a few major authors to go down that route. We used to rely on bookstores to decide which books were the ones to read, much as video rental stores and movie theatres told us which movies to watch. It shouldn't be long now that book reading goes through the same revolution: it needs a new power-player like Netflix and Hulu for books, and high-profile review sites like rogerebert.com for movies reviews.