There are a lot of mistakes you can make. In our case, it was Bootstrap AND die, as we were choked for resources and scope at a pivotal time. My business partn

There are a lot of mistakes you can make. In our case, it was Bootstrap AND die, as we were choked for resources and scope at a pivotal time. My business partner was so obsessed with the idea of bootstrapping, keeping all our equity, and making something for ourselves and not someone else—that we certainly starved from lack of growth. Our development suffered as we moved to also doing sales and marketing (with too few resources); our product suffered as we spent more time doing customer service; and most of all, our lives suffered as we had no time for anything, not even the company we had built. We surely made other mistakes, but being absolute zealots about bootstrapping was definitely one of them. Be careful of that, even with this advice.