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CRM is a good example. In the past, only big companies could afford them. These days there are cheap and free alternatives anyone can afford. If there were no c

by aytekin 13y ago

CRM is a good example. In the past, only big companies could afford them. These days there are cheap and free alternatives anyone can afford. If there were no cheap alternatives the only alternative is non-consumption for many small businesses. Even my own product, JotForm, is a good example. Web developers or professional designers don't need it. They can already create forms. People like teachers, secretaries, school administrators, event organizers who use jotform would have never considered online forms if there were no tools like jotform. The other alternative is non-consumption. (paper forms, manually collecting information)

notastartup 13y ago
That's a very good example. Nice design btw, I like how the tool is right in their face. (how did you create that GUI form like look?) I wonder what it would be like to market JotForm to a web developer. I find that web developers automatically think I can do this in X amount of time why should I pay? It's already a tough sale I can see. But, focusing on non-technical people, this would be a great alternative, much better than doing it manually or hiring some guy to create an elaborate web system. You've illustrated it well, you just created the tool someone is looking for to get the job done where non-consumption is the only other choice. many many upvotes at this entire thread, I feel that it's rewiring how I think about the product and the target.
- aytekin 13y ago
  "I wonder what it would be like to market JotForm to a web developer." It would be very hard. That's why we don't target them. PayPal went after eBay users first because they did not have any good way to send money. The did not try to convince vendors who can already process credit cards to use PayPal. They went after non-consumption. When a new kind of product comes up you see all these pockets of users who are very passionate about the product because they have no other way to replace it. It is best to go after these users. They can sustain a business and if they represent a large/growing market they can grow the business.

by aytekin 13y ago

notastartup 13y ago

That's a very good example. Nice design btw, I like how the tool is right in their face. (how did you create that GUI form like look?) I wonder what it would be like to market JotForm to a web developer. I find that web developers automatically think I can do this in X amount of time why should I pay? It's already a tough sale I can see. But, focusing on non-technical people, this would be a great alternative, much better than doing it manually or hiring some guy to create an elaborate web system. You've illustrated it well, you just created the tool someone is looking for to get the job done where non-consumption is the only other choice. many many upvotes at this entire thread, I feel that it's rewiring how I think about the product and the target.

aytekin 13y ago
"I wonder what it would be like to market JotForm to a web developer." It would be very hard. That's why we don't target them. PayPal went after eBay users first because they did not have any good way to send money. The did not try to convince vendors who can already process credit cards to use PayPal. They went after non-consumption. When a new kind of product comes up you see all these pockets of users who are very passionate about the product because they have no other way to replace it. It is best to go after these users. They can sustain a business and if they represent a large/growing market they can grow the business.