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Visa and MasterCard are actually pushing for chipped cards. In 2015, all major card issuers are shifting fraud liability to merchants if they don't update their
by tadfisher 13y ago
Visa and MasterCard are actually pushing for chipped cards. In 2015, all major card issuers are shifting fraud liability to merchants if they don't update their POS systems to handle chip & pin or chip & signature: http://en.wikipedia.org/wiki/EMV#United_States http://en.wikipedia.org/wiki/EMV#United_States
- dangrossman 13y agoMerchants already have complete fraud liability today, as they always have. If stores don't upgrade their hardware, their liability will be the same in 2015 as it is today. In 2015, if you implement EMV, and take a chip-and-pin transaction at the point of sale, and the card itself is counterfeit, then you won't be liable. If you don't support EMV, the liability will be the same as it is today. If you do support EMV, and the fraud is something other than a counterfeit card, the liability will be the same as it is today. It's almost as if they designed the incentive to create a talking point when selling the EMV hardware to retailers, without actually shifting any meaningful liability away from them, so the card brands and banks can continue suffering none of the losses due to fraud outside their merchants' reasonable ability to stop.
- tadfisher 13y agoI was under the impression that fraud liability for card-present transactions today lies with the bank or card issuer, not the merchant.