Commenting because you asked me to on Twitter: Do startups at a similar stage usually measure things as diligently as Everpix seem to have done? Frequently, n

Commenting because you asked me to on Twitter: Do startups at a similar stage usually measure things as diligently as Everpix seem to have done? Frequently, no. There exist companies with revenue in the $X0 million range who have less numbers floating around the company. You'd be surprised. If they kept an eye on of all this on a monthly or weekly basis while they were still running would they have been doing too much or too little? I'm going to respectfully decline to answer counterfactuals about someone else's business. In general, software businesses have two tasks: Make software. Sell software. Analytics is a very useful thing to have if it lets you accomplish one of those two tasks. There are many software businesses at which it does. There are some at which it does not.