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>I doubt Target was storing the data This is a company that loves to try and predict customer behaviours by using massive data-mining techniques. I would be su
by pdkl95 13y ago
>I doubt Target was storing the data
This is a company that loves to try and predict customer behaviours by using massive data-mining techniques. I would be surprised if they didn't store any and all data they get their hands on, especially if it could be used as an additional table key. For background, I recommend this article, which is one of the most interesting works I've seen in the last ~decade:
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&pagewanted=all http://www.nytimes.com/2012/02/19/magazine/shopping-habits.h...
- res0nat0r 13y agoStoring customer purchase history via loyalty card etc (ala like what WalMart does and talked about in the doc about it that aired on CNBC a while back) to improved directed marketing is a much different than storing credit card data.