In the disruptive innovation sense they might be called an overserved or unsatisfied non-consumer.[1] (Whereas an underserved segment might be more in need of s

In the disruptive innovation sense they might be called an overserved or unsatisfied non-consumer.[1] (Whereas an underserved segment might be more in need of sustaining innovation where the current products don't meet all of their needs, but they need all of the current features.) [1] http://hbswk.hbs.edu/item/4300.html http://hbswk.hbs.edu/item/4300.html