> Samsung is gaining fast on Apple in terms of brand affection – but we seem reluctant to admit it. What a strange way to start an article. Who would be reluct

> Samsung is gaining fast on Apple in terms of brand affection – but we seem reluctant to admit it. What a strange way to start an article. Who would be reluctant to admit such a thing? Is there some interesting, counterintuitive story here? It's on the front page of HN so let's read on... (a couple minutes later) So the data [1] are that the Apple brand is at #1, Samsung is #8 and the Apple score is increasing faster than the Samsung score. Let's correct that first paragraph to reflect the actual data the story is based on: "Samsung is still trailing Apple in brand affection and the gap is widening - but this author is reluctant to admit it." I don't give a fig about either brand. Both make great gizmos. What is this article _for_? It appears to be making a claim that is obviously contrary to the data it is citing. Why would a Forbes article do that? Any media-savvy people want to enlighten me? [1] http://www.interbrand.com/en/news-room/press-releases/2013-09-30-d355afc.aspx http://www.interbrand.com/en/news-room/press-releases/2013-0...