Bootstrapping it with the existing team would cost about 1.5 million a year by my extremely rough estimate. So you'd have to make $30 per user per year. Faceboo

Bootstrapping it with the existing team would cost about 1.5 million a year by my extremely rough estimate. So you'd have to make $30 per user per year. Facebook's ARPU is about $6 per year (much higher in the US though). If you make as much in ad revenue as Facebook, each of your 7000 paying customers would have to foot a yearly bill of $171 to keep the service going (but that number would go down as you grow). So I think you're right. Bootstrapping it at this point is probably unrealistic. You may need like 10 times the number of users for it to be a viable business. Thanks for sharing your data!