5 ms·

Why the scare quotes?

by raldi 13y ago

prezjordan 13y ago
I guess the term "personalized" (to use quotes of my own) infers using your personal data to tailor results. People who are opponents of that practice are huge advocates for DDG.
- dclara 13y ago
  "using your personal data to tailor results", true, I don't like it either. When we are targeted, we always see the outdated ads from 9 out of 10 websites we visited but don't like to re-revisit. So "pull" is more favored than "push". See the book: "Pull - The Power of the Semantic Web to Transform Your Business" by David Siegel. But I do like personalized information storage. Maybe you want to reference to the blog post: Why do we need the Private Web? http://bit.ly/1c2DzN6 http://bit.ly/1c2DzN6
  - mandeepj 13y ago
    " When we are targeted, we always see the outdated ads from 9 out of 10 websites we visited but don't like to re-revisit" this is very true. You have just listed a billion dollar idea. If I search for an adidas shoe or just go to a company website then I start seeing ads related to those just visited sites - how boring. Retargeting just seems to be plain stupid instead consumer should be showed more variety
    - dclara 13y ago
      Yes, "more variety". Give you a big 5! We are like-minded. But from an idea to a popular web application has long way to go. We just kicked off our first Kickstarter project to spread the message out here: http://kck.st/JNqv8z http://kck.st/JNqv8z Some people gave me negative points, maybe they don't like the BingoBo.com website because it does not provide enough data. Please read today's update here: http://kck.st/1exzNy6 http://kck.st/1exzNy6 Enjoy!
alan_cx 13y ago
Dunno if this a seperated by common punctuation thing, but to me, a Brit, I dont even know the term "scare quotes". To me, its just emphasis.
- raldi 13y ago
  Here are some examples of how they're used: McDonald's is the only "restaurant" in town that's open today. My four-year-old is "helping" me build a table. Please escort this "gentleman" to the exit door.
  - gojomo 13y ago
    But sometimes, it's just meant as emphasis of the word, together with a nod to the fact that the specific word may have been consciously chosen by others, and you're reusing their label without fully endorsing it. For example: I don't want the kinds of results Google calls "personalized". Using the quotes elsewhere alludes to that same sort of sentiment – referring to something that others do literally call "personalized" – but in not so many words. There may also be a slight implication of a "scare" second-level of meaning – maybe when Google claims the results are "personalized", that's really just cover for "revenue-optimized despite what's best for me". But that sinister reading isn't required by the quotes, just vaguely hinted.
  - alan_cx 13y ago
    They read like just sarcasm to me.
- aestra 13y ago
  http://en.wikipedia.org/wiki/Scare_quotes http://en.wikipedia.org/wiki/Scare_quotes
josephlord 13y ago
'personalised' has connotations of just how you want things, not just 'different just for you' (possibly worse). If you don't like the results of the personalisation that might be a reason to quote the word.

Why the scare quotes?

by raldi 13y ago

Why the scare quotes?

I guess the term "personalized" (to use quotes of my own) infers using your personal data to tailor results. People who are opponents of that practice are huge advocates for DDG.

dclara 13y ago
"using your personal data to tailor results", true, I don't like it either. When we are targeted, we always see the outdated ads from 9 out of 10 websites we visited but don't like to re-revisit. So "pull" is more favored than "push". See the book: "Pull - The Power of the Semantic Web to Transform Your Business" by David Siegel. But I do like personalized information storage. Maybe you want to reference to the blog post: Why do we need the Private Web? http://bit.ly/1c2DzN6 http://bit.ly/1c2DzN6
- mandeepj 13y ago
  " When we are targeted, we always see the outdated ads from 9 out of 10 websites we visited but don't like to re-revisit" this is very true. You have just listed a billion dollar idea. If I search for an adidas shoe or just go to a company website then I start seeing ads related to those just visited sites - how boring. Retargeting just seems to be plain stupid instead consumer should be showed more variety
  - dclara 13y ago
    Yes, "more variety". Give you a big 5! We are like-minded. But from an idea to a popular web application has long way to go. We just kicked off our first Kickstarter project to spread the message out here: http://kck.st/JNqv8z http://kck.st/JNqv8z Some people gave me negative points, maybe they don't like the BingoBo.com website because it does not provide enough data. Please read today's update here: http://kck.st/1exzNy6 http://kck.st/1exzNy6 Enjoy!

alan_cx 13y ago

Dunno if this a seperated by common punctuation thing, but to me, a Brit, I dont even know the term "scare quotes". To me, its just emphasis.

raldi 13y ago
Here are some examples of how they're used: McDonald's is the only "restaurant" in town that's open today. My four-year-old is "helping" me build a table. Please escort this "gentleman" to the exit door.
- gojomo 13y ago
  But sometimes, it's just meant as emphasis of the word, together with a nod to the fact that the specific word may have been consciously chosen by others, and you're reusing their label without fully endorsing it. For example: I don't want the kinds of results Google calls "personalized". Using the quotes elsewhere alludes to that same sort of sentiment – referring to something that others do literally call "personalized" – but in not so many words. There may also be a slight implication of a "scare" second-level of meaning – maybe when Google claims the results are "personalized", that's really just cover for "revenue-optimized despite what's best for me". But that sinister reading isn't required by the quotes, just vaguely hinted.
- alan_cx 13y ago
  They read like just sarcasm to me.
aestra 13y ago
http://en.wikipedia.org/wiki/Scare_quotes http://en.wikipedia.org/wiki/Scare_quotes

josephlord 13y ago

'personalised' has connotations of just how you want things, not just 'different just for you' (possibly worse). If you don't like the results of the personalisation that might be a reason to quote the word.