4 ms·

I'd recommend against using "kick-ass" on the homepage. Save the attitude for the blog.

by rriepe 17y ago

flooha 17y ago
:) Yeah, that's one I've debated a lot about. It came about when explaining the site to a designer who was working on the logo. It was getting wordy trying to explain the concept through text and I just ended it by saying "In other words, you don't have to be a programmer to have a kick-ass website." She latched on to it and when I got the logo back, it has the tag-line attached. I kind-of liked it, so I kept it...for now. The funny thing is that I've had mostly great feedback from it. It makes people laugh a little and they tell me they think it's great. It's not the best marketing material for business users though, I agree. I thought it might capture a bit of what we're trying to accomplish. To make users feel comfortable and I can imagine a lot of them saying "Why do I have to know all this programming stuff just to have X on my website?". Thanks for the advice. I'd love to hear some other opinions on this from the HN crowd.
- Elessar 17y ago
  I wouldn't worry too much about the tagline. It's youthful and trendy, which I am assuming is the type of audience you want to draw into your site. Pick your public face to draw the right type of people in. Don't worry about the rest.
ckinnan 17y ago
It struck me as off-note as well. I mean, if you are investing in a web host there needs to be assurance that it is a serious effort that won't disappear and take my site with it. Having said that, I ate dinner at a popular joint called Ray's Hell Burger last night, so maybe attitude is the right way to go! A bigger issue in this vein is lack of pricing-- I'd feel better about the service if I had to pay a monthly fee, or if there was at least a freemium model so I'd know somebody was subsidizing my free kick-ass site.
- flooha 17y ago
  The model is freemium. I wanted to work out the bugs with the early adopters (we're in beta), and then reward them with a discount when we launch our premium hosting. It's a chicken and egg problem. There currently aren't any users to subsidize your free site because we've just launched. If you're truly interested in our monthly paid accounts, you can put yourself on our waiting list here: https://flooha.com/waiting_list https://flooha.com/waiting_list Thanks for the comment. It seems that the "kick-ass" in tag line might not be a great idea, like you said. ;)
  - TheSOB88 17y ago
    I don't think it's a chicken-and-egg at all. Users don't need other users for the site to be useful to them, they just need the site to be good. Sure, you'll be more likely to attract new users if you have more - through word of mouth. It's not like a dating site where the users are the service.
    - flooha 17y ago
      I agree. I was just responding to his comment that he doesn't trust a service that doesn't have paying users who subsidize the free users. The point of the freemium model is to attract paying users.
NoBSWebDesign 17y ago
I'd recommend keeping "kick-ass" on the homepage if it reflects your, and thus your company's, attitude.

I'd recommend against using "kick-ass" on the homepage. Save the attitude for the blog.

by rriepe 17y ago

I'd recommend against using "kick-ass" on the homepage. Save the attitude for the blog.

:) Yeah, that's one I've debated a lot about. It came about when explaining the site to a designer who was working on the logo. It was getting wordy trying to explain the concept through text and I just ended it by saying "In other words, you don't have to be a programmer to have a kick-ass website." She latched on to it and when I got the logo back, it has the tag-line attached. I kind-of liked it, so I kept it...for now. The funny thing is that I've had mostly great feedback from it. It makes people laugh a little and they tell me they think it's great. It's not the best marketing material for business users though, I agree. I thought it might capture a bit of what we're trying to accomplish. To make users feel comfortable and I can imagine a lot of them saying "Why do I have to know all this programming stuff just to have X on my website?". Thanks for the advice. I'd love to hear some other opinions on this from the HN crowd.

Elessar 17y ago
I wouldn't worry too much about the tagline. It's youthful and trendy, which I am assuming is the type of audience you want to draw into your site. Pick your public face to draw the right type of people in. Don't worry about the rest.

ckinnan 17y ago

It struck me as off-note as well. I mean, if you are investing in a web host there needs to be assurance that it is a serious effort that won't disappear and take my site with it. Having said that, I ate dinner at a popular joint called Ray's Hell Burger last night, so maybe attitude is the right way to go! A bigger issue in this vein is lack of pricing-- I'd feel better about the service if I had to pay a monthly fee, or if there was at least a freemium model so I'd know somebody was subsidizing my free kick-ass site.

flooha 17y ago
The model is freemium. I wanted to work out the bugs with the early adopters (we're in beta), and then reward them with a discount when we launch our premium hosting. It's a chicken and egg problem. There currently aren't any users to subsidize your free site because we've just launched. If you're truly interested in our monthly paid accounts, you can put yourself on our waiting list here: https://flooha.com/waiting_list https://flooha.com/waiting_list Thanks for the comment. It seems that the "kick-ass" in tag line might not be a great idea, like you said. ;)
- TheSOB88 17y ago
  I don't think it's a chicken-and-egg at all. Users don't need other users for the site to be useful to them, they just need the site to be good. Sure, you'll be more likely to attract new users if you have more - through word of mouth. It's not like a dating site where the users are the service.
  - flooha 17y ago
    I agree. I was just responding to his comment that he doesn't trust a service that doesn't have paying users who subsidize the free users. The point of the freemium model is to attract paying users.

NoBSWebDesign 17y ago

I'd recommend keeping "kick-ass" on the homepage if it reflects your, and thus your company's, attitude.