Waaaahhh, somebody used a new term to describe tried and true marketing activities to make them sound new/sexy/novel. People reapply the same concepts and idea

Waaaahhh, somebody used a new term to describe tried and true marketing activities to make them sound new/sexy/novel. People reapply the same concepts and ideas, but with new terminology all the time. It's good marketing :) Now, I must get back to word sculpting...