So, a marketer is upset that marketing wordplay has been applied to the act of marketing? I've never seen growth hacking as anything other than marketing but w

So, a marketer is upset that marketing wordplay has been applied to the act of marketing? I've never seen growth hacking as anything other than marketing but with a focus on trying the unusual or the usual in a different way and measuring the results immediately. No big mystery but interesting in that novel approaches or surprising results come to light more often than traditional marketing.