I think the problem is that by encouraging likes they changed the meaning of likes, and both the user and the advertiser ended up getting stiffed. The number of

I think the problem is that by encouraging likes they changed the meaning of likes, and both the user and the advertiser ended up getting stiffed. The number of likes a page has is meaningless. They are just crappy and FB needs to move to something else. But I agree with you. They encouraged advertisers to get likes by advertising and let them believe that is valuable. Then they devalued the likes (this happened almost naturally, people like too many things). So, they did screw their customers around.