What I got out of article, is that when you are one person company and do not want to do something boring, become a two* person company. * Author calls this ou

What I got out of article, is that when you are one person company and do not want to do something boring, become a two* person company. * Author calls this outsourcing, but I simply can't see that. If we buy that, we might as well buy that all other companies consist of CEO and a bunch of people he 'outsources' lower level things to.