Exactly. They went about it backwards. They should have focused on driving traffic (website clicks). A successful traffic-driving campaign has a byproduct of

Exactly. They went about it backwards. They should have focused on driving traffic (website clicks). A successful traffic-driving campaign has a byproduct of likes. Even better, those likes tend to be people who used and actually liked your product, rather than those who just clicked like. NOTE: If you have less than 1000 likes, you should pay for likes until you get up to that number, as it unlocks some advertiser features.