4K isn't only for programmers though, or even only for programmers and a few other specialised technical or AV jobs. Bring the word of high-resolution monitors

4K isn't only for programmers though, or even only for programmers and a few other specialised technical or AV jobs. Bring the word of high-resolution monitors (ideally through demonstration) to your friends and relatives who are navigating tax law or writing papers about Beowulf: 4K is for them too. Doing any serious work or study in law, business or the humanities on a single small, low-resolution computer screen is horrible: it's like being forced to read only through a cardboard kitchen-roll tube. And the more people who are demanding reasonably-priced high-res monitor screens, the more likely manufacturers are to take note.