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I should clarify: It was debatable whether or not it increased revenue enough to justify the costs (both time & monetary) involved. What it came down to was th
by joelrunyon 13y ago
I should clarify:
It was debatable whether or not it increased revenue enough to justify the costs (both time & monetary) involved. What it came down to was that it wasn't profitable enough to justify the opportunity costs of executing FB instead of other avenues.
- mattmanser 13y agoGood answer, you obviously do measure well, fair enough! I now just challenge anything without numbers, it's frustrating to read wooly posts about SEO or online advertising that aren't explicit. You always wonder if they actually know what they're talking about or just one of those useless 'theory' guys.