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It's a pretty weak article, if they wanted to drive traffic to their site why were they focusing on getting likes rather than CTR ? Doing internal FB advertisi
by ig1 13y ago
It's a pretty weak article, if they wanted to drive traffic to their site why were they focusing on getting likes rather than CTR ?
Doing internal FB advertising only really makes sense if you have a strong FB presence (i.e. Facebook game or if you push lots of sharable content via your FB page).
- the_watcher 13y agoExactly. They went about it backwards. They should have focused on driving traffic (website clicks). A successful traffic-driving campaign has a byproduct of likes. Even better, those likes tend to be people who used and actually liked your product, rather than those who just clicked like. NOTE: If you have less than 1000 likes, you should pay for likes until you get up to that number, as it unlocks some advertiser features.
- corobo 13y agoWhat features are unlocked? I only know of boost but that appears at 50 likes. I can't see anything different on my page with >1000.