Exact same story here. Free £25 voucher for facebook advertising. Targeted a very specific niche in the London region. Got a few likes, the vast majority (more

Exact same story here. Free £25 voucher for facebook advertising. Targeted a very specific niche in the London region. Got a few likes, the vast majority (more than 98%) were people way outside the demographic I targeted and it had zero impact on my click-throughs.