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Today you have to spend money to get any of your posts shown on Facebook. I estimate that 2 percent of my audience ever see a post without paying to promote it.
by samsolomon 13y ago
Today you have to spend money to get any of your posts shown on Facebook. I estimate that 2 percent of my audience ever see a post without paying to promote it.
If you don't pay for it, posts have to be "engaging," which is why link bait titles from BuzzFeed and Business insider always make it onto my news feed, but not posts from cool projects that I care about.
- the_watcher 13y agoThose make it to your news feed because people share them (which I guess makes them "engaging," but not in the way that engaging promoted posts are engaging). Every time a post is shared, liked, commented on, etc., the person taking the action places that post into the queue of content fighting to get into all of their friends News Feed. I believe that Zuck said there are on average ~1500 pieces of content fighting to get into any given users feed. You can help Facebook serve your feed better by marking posts as irrelevant, uninteresting, as spam, hiding stories from certain people/sources, etc., as well as trying to interact more often with those posts you find interesting (also, share them more). One of Facebook's core competencies is aggregation and analysis of the massive volumes of highly specific data they generate. Improve your inputs and their outputs will improve as well.
- rhizome 13y agoThe upside is that I see very few sponsored posts in my timeline.