That's absolutely okay with us. Though the developers at WebMD team may not be very happy if every piece of data is stored in a compressed BLOB. For each recor

That's absolutely okay with us. Though the developers at WebMD team may not be very happy if every piece of data is stored in a compressed BLOB. For each record lookup, you'll have to retrieve the entire compressed binary object, decompress it, find the record you need from some kind of a data structure. And if you are updating a record, you'll have to do all that, plus send the compressed binary object back. Performance might be an issue :) All kidding aside, our system is optimized for fast lookup of secure data. For a site as popular as WebMD, our JSON Store really is the way to go.