As a small business owner of what is essentially a one-man show, I side with the folks who say that you should raise your rate. Pricing has a way of setting ex

As a small business owner of what is essentially a one-man show, I side with the folks who say that you should raise your rate. Pricing has a way of setting expectations and providing a perception of quality. If you bill half as much as anyone else, the question on anyone's mind is going to be, "What's the catch?" Sometimes there isn't a catch, and sometimes there is. Unfortunately, in my experience it is a pretty safe bet with most people I could conceivably subcontract my work to that if they are naive enough to work for an obscenely low rate, they are not up to the task because they are also naive in other ways. I hate that this prejudice also hurts people who are just legitimately happy with a lower rate, but that's just how it goes.