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Apologies for the blatant plug but for anyone interested, I also just wrote about another SaaS pricing strategy yesterday here: http://technicalmarketing.io/cro
by mhoad 13y ago
Apologies for the blatant plug but for anyone interested, I also just wrote about another SaaS pricing strategy yesterday here: http://technicalmarketing.io/cro/saas-pricing-technique-decoy-effect/ http://technicalmarketing.io/cro/saas-pricing-technique-deco... I figured it might be helpful for some people here.
- read 13y agoIt's pretty impressive the Decoy Effect practically doubled choice selection. Thank you for this. Two questions: (1) would trying this with products that don't include anything physical alter the effect? (2) how ethical is it to use the Decoy Effect?
- svasan 13y agoDecoy is unnecessarily pejorative here. This is known as price anchoring. Anchoring is an influence tactic based on human psychological bias. I am not really sure why ethics would come into this discussion. Do ethics come into picture when you are considering/selecting databases or programming languages? edit: rephrased.
- notastartup 13y agocan you help me explain how this might work for metered pricing? for example generating 1000 reports costs $100 so 1/10 of that would be $10. What would a decoy pricing plan look like?
- ABS 13y agoFYI with Ghostery your article is completely empty, I had to pause it to see the text